One main cause for an unsuccessful website is typography. If a site is unable to display its content in a reasonable and easy-to-read manner, visitors will leave. Preventing this occurance is a vital job for any web designer. The key to great typography can mean only a few extra lines of CSS.
Below we present 7 examples of outstanding typography. Each of these sites not only make their content legible, but they do so in a way that gives users incentive to read more. Learning from these excellent sources can dynamically change the effectiveness of your site.

